Calabar Carnival
Engaging for Africa’s Largest Carnival
background
The Calabar Carnival has put Cross Rivers State in the frontline of the country’s tourism export package. From the resplendent costumes to the dazzling dance moves, from the intoxicating musical atmosphere to the large array of funfare, combined with the irresistible warmness of the local people, the Calabar Carnival has come a long way.
Beginning in 2004, when the then governor of Cross Rivers; Mr Donald Duke, had a vision of making his state the focal point for tourism and hospitality in Nigeria and Africa as a whole, the month-long carnival has grown to become a phenomenal force to be reckoned with gathering repute both internally and externally. The carnival has so far served, not only as an avenue for relaxation and fun, but also to amplify more facets of localized heritage and culture, at the same time strengthening the capability of the local people to take part in an economically beneficial way.
engagement
Calabar Carnival is one of the major attractions that brings tourists to Nigeria every year from different parts of the globe. Being the official print partners for the 2018 edition of the Calabar Carnival, we worked closely with the organisers to ensure a successful event.
From invitations down to event tags, we had to deliver premium print communications that not only exceeded expectations, but added flavour to the event itself.
"We’ve not come across a business model that provides as much of a competitive edge as Ark."
Chris Gardella, President, PISL
