Apple
Enhancing Retail Conversions
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Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and leaving the world better than they found it.
engagement
When shopping, it’s the subtle things that convert; how vital information is conveyed, the ease of comparison or the placement of certain items. Apple stores use print collaterals as the most critical in-store display communications. From the striking signage to POS displays, the apple stores have alluring posters and flyers that capture your attention. All these collaterals gently push you to the final sale, from awareness to interest then purchase. Extremely particular about how information was presented, Apple needed all print communications to be of the highest quality. Everything was designed and printed to draw customers into the store and ensure they leave with an Apple device.
